We are presenting HaFI 14: Hardselling today at 20.30 as part of the four day programme of the Radical Film Network Meeting:

28.08.21

Lecture
Elske Rosenfeld
The Window. Reframing Harun Farockis “Hard Selling” introduced by Elsa de Seynes, Harun Farocki Institut

Harun Farocki’s film Hard Selling was scheduled to be shown on East German TV one month before its dissolution at the end of 1991. It was, however, never shown and never completed. In the film, Farocki looks at a West German adidas salesman as he looks at the East through car and shop windows. In her re-framing, Rosenfeld looks back at both from an East perspective, some 30 years on. Responding to the film stills, fragments of conversations and announcement texts of Farocki’s film, she mobilizes the figure of the “window” as a frame to submit the conversations and gazes at shop windows, screens and trainers to a poetic-analytical editing.